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ADIDAS meets santeria
client
Adidas
market
events
goal
Adidas event and one week temporary store for Milano Music Week
description
The project is based on the creative direction of Adidas and its presence at Milano Music Week with a one week installation at the Adidas Milano Store and one live event at Santeria. The HipHop culture that defined the Brand has been represented with a discomposed structure of music machines of the 80's that defines the  unitary Visual Identity for online and physical contents.
tasks
exhibitiondesign / creativedirection
credits
Venti Venti
UnoLAB
Davide Spazza Deschi