Adidas X Santeria
client
Adidas
market
Sport Equipment / fashion
the project
The project is based on the creative direction of Adidas and its presence at Milano Music Week with a one week installation at the Adidas Milano Store and one live event at Santeria. The HipHop culture that defined the Brand has been represented with a discomposed structure of music machines of the 80's that defines the unitary Visual Identity for online and physical contents.
disciplines
Art Direction / Exhibition Design / Suppliers Management