HYPHEN® 2
experience at
Rolling Square
market
consumer electronics
Goal
Changing the game of wireless earbuds.
description
HYPHEN 2 is the second generation of HYPHEN, the first premium wireless earbuds with an affordable price tag, launched in 2018,With HYPHEN 2 the limit is pushed even further: so maniacally developed and engineered to compete with and exceed the quality of earbuds that cost 6 times as much.The success of the project goes beyond the incredible quality reached, with a precise targeting and design strategy to hit the market.
tasks
industrialdesign / contentcreation / creativedirection
credits
Gianluca Sigismondi